Workshop on “Smart Marketing: Leveraging AI for Digital Success”
Workshop on “Smart Marketing: Leveraging AI for Digital Success”
The Department of Artificial Intelligence and Data Science conducted a workshop on “Smart Marketing: Leveraging AI for Digital Success” on 12.07.2025. Deepak G, Academic Trainee, SSM College of Engineering, Namakkal, discussed AI applications in personalized marketing, predictive customer behavior analysis, and automated engagement tools. The event was organized for II-year students in the EEE Seminar Hall from 1.15 p.m. to 4.00 p.m for II-year students.